Definition: Content strategy has been described as "the practice of planning the content creation, delivery, and governance" and "a repeatable system that defines the entire editorial content development process for a website development project." A Knowledge Management Strategy goes beyond just your website. It includes the process of creating, collecting and sharing though all means your readers wish to consume that knowledge - Print, Online, and eBooks.
About This Site
On this site we will explore the transformation taking place in the publishing world with the focus on how you can take part in it. We'll also look at the Three Folds of publishing - curation (the process of collecting valuable content), workflow (how to manage the content in a cost effective manner that focuses on where it's headed not just the form it's in today) and finally Distribution (where your content is headed and, more importantly, maintaining flexibility to deliver your content the way your readers value it). We'll also explore some products and services, solutions that are affordable and work - today.
While planning and strategy are important... the focus of your efforts should be on execution. What are you going to do today? The key is leading with a sense of purpose and an openness to failing, but doing so fast, learning from it, and continuing to build. Give me a call and let's discuss what we can build in your organization.
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Who is this guy?
David McKnight brings 24 years of service to organizations throughout North America helping them deliver rich educational products to millions of readers and conference attendees. An innovator in digital publishing starting with "Book on a Disk" - in 1994 a six volume conference proceedings distributed on 27 floppy disks, to todays XML or "XML like" online Content Publishing Platforms and eBooks.
For 24 years he has been proud to serve associations, non-profit and for-profit organizations in helping them achieve part of their core mission - delivering knowledge. Long before eBooks and Content Management Systems and SaaS technology were common. David has used his technology background to help develop solution for digital collection and distribution solutions that are easy to use and provide clear value to both the organization and the authors and readers.
The last two years has seen an explosion in growth and opportunity for self publishers to bring their "content" to readers in meaningful and cost effective ways creating new value streams. And I feel we have just scratched the surface on where digital content will take us in the next few years.
One of David’s best accomplishments is the building of a highly functional team. Through various voices on the team, positioned company as thought leaders. He and his team produce an award winning blog and speak at various conferences on event publishing, content collection, social media, and content strategy.
During the last 4 years he has brought these skills to serve two incredible K-8 schools working side by side with faculty and other parents. The experience has been a deepening and expanding of his skills, working with diverse groups, and leading through modeling.
His goal is about empowering people to recognize challenges as opportunities, drive value creation through exceptional service, keep processes simple and and produce easy to use products. For 24 years he has been proud to serve associations, non-profit and for-profit organizations in helping them achieve part of their core mission - delivering knowledge. Long before eBooks and Content Management Systems and SaaS technology were common. David has used his technology background to help develop solutions for digital collection and distribution that are easy to use and provide clear value to both the organization and the authors and readers.
The last two years has seen an explosion in growth and opportunity for self publishers to bring their "content" to readers in meaningful and cost effective ways creating new value streams. I feel we have just scratched the surface on where digital content will take us in the next few years.
One of David’s best accomplishments is the building of a highly functional team. Through various voices on the team, positioned the company as a thought leader. He and his team produced an award winning blog and spoke at various conferences on event publishing, content collection, social media, and content strategy.
During the last 4 years he has brought these skills to serve two incredible K-8 schools working side by side with faculty and other parents. The experience has been a deepening and expanding of his skills, working with diverse groups, and leading through modeling.
His goal is about empowering people to recognize challenges as opportunities, drive value creation through exceptional service, keep processes simple, and produce easy to use products.
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